In an increasingly competitive, increasingly global landscape, our province and our businesses are seeking creative strategies to attract top talent to Ontario. Business for the Arts, with support from Ontario Arts Council and research contribution by Nanos Research, released the results of our new study – Culture for Competitiveness: How Vibrant Culture Attracts Top Talent. Based on a random survey of 500 skilled workers and 508 businesses in Ontario, the study reveals that a vibrant arts and culture scene can be a major driver for communities to attract and retain employees.
Detailed findings reveal that while 65 per cent of businesses and skilled workers agree that a thriving arts and culture scene is a driving factor when considering relocation, only 25 per cent of businesses make an annual financial contribution to an arts and/or cultural organization in their community.
Findings about skilled workers:
Findings about businesses:
BftA President & CEO Nichole Anderson speaks about our latest research and the disconnect between skilled workers and businesses.
Ontario businesses should invest in the arts to attract top employees: study.
Nik Nanos, Chairman of Nanos Research, talks about the results of our latest study, and the importance of investing in the arts and culture sector to attract top talent.