artsVest™ brings year-long training to arts organizations and matching funds to five new B.C. regions

FOR IMMEDIATE RELEASE

(TORONTO, ON – February 1, 2017) Business for the Arts, Canada’s only national charitable organization that strengthens arts and culture in Canada by building partnerships between the private and cultural sectors, announced today that its artsVest program will launch in five new regions in British Columbia. With funding support from the Government of British Columbia and the Government of Canada, the program will reach communities in Northwest B.C., the Sunshine Coast, the South-Central Okanagan, Columbia-Shuswap, and Alberni-Clayoquot.

artsVest is Business for the Arts’ national flagship program that works directly with small to mid-sized arts organizations, equipping them with in-depth training, tools and mentorship relationships. These components are thoughtfully created to build sustainable partnerships between arts and businesses and to spark sponsorship opportunities. As an added incentive, artsVest participants can apply for matching grants – for every one dollar raised in sponsorship, Business for the Arts will match it with another dollar – doubling their sponsorship opportunity.

“Business for the Arts is thrilled to be bringing artsVest to new communities in BC,” says Aida Aydinyan, Vice President of Business for the Arts. “The generous funding and support from the Government of B.C. and the Government of Canada speaks volumes to the importance and power of building relationships between the sectors. We look forward to seeing the incredible impact these arts organizations and businesses will have in the province over the next year”.

“artsVest has a proven record in British Columbia, and it’s great news that so many new communities will be participating this year,” says the Hon. Peter Fassbender, Minister of Community, Sport and Cultural Development. “Through training and matching funds, artsVest B.C. strengthens our creative economy by empowering arts organizations to forge sustainable partnerships with businesses.”

For details on how to register for the upcoming sponsorship workshops and information sessions, visit www.artsvest.com/artsvest-bc.

artsVest has seen four successful program cycles in BC from 2012-16, where 149 arts organizations created 614 partnerships between arts and businesses – 478 of which were first-time partnerships and

430 were considered long term partnerships. Matching funds of $837,500 generated over $2.29M in private sector sponsorships and resulted in an investment impact of over $3.12M to British Columbia’s cultural economy.

artsVest also operates in Alberta, Saskatchewan, Ontario, Toronto, and Nova Scotia. Since the expansion of the program in 2011, 2,874 partnerships have been created between arts and businesses across Canada.

About Business for the Arts

Founded in 1974, Business for the Arts is Canada’s only national charitable organization of business members who support the arts. Our vision is to inspire Canada’s business community to partner with the arts to ensure a thriving cultural sector. We connect, educate and invest to bridge the gap between business and the arts. For more information, visit www.businessforthearts.org. Visit www.artsvest.com for information about artsVest.

For more information, please contact:
Kenji Maeda, artsVest BC Program Manager

k_maeda@businessforthearts.org