Celebrating the $1 million impact of Kelowna’s artsVest program
(Kelowna, BC – February 21, 2018) – Business for the Arts and the City of Kelowna announced at its wrap-up celebration on Tuesday evening that the participants of the artVest program have provided a boost of more than $1 million to the arts and culture community in Kelowna from 2014 to 2017.

artsVest is a sponsorship training and matching incentive program that assists small- and medium-sized arts and culture organizations in securing sponsorships from businesses in their communities. The program is delivered by Business for the Arts in communities across British Columbia with funding from Canadian Heritage, the Province of British Columbia and the City of Kelowna.

“The $1 million investment in our local arts and culture community is a substantial accomplishment,” said Christine McWillis, Cultural Services Manager. “We have been excited to see the development of strong and sustainable community partnerships between the arts organizations and businesses over the last four years.”

Between 2014 and 2017, 34 Kelowna based arts organizations benefited from participating in the program, and 176 new business partnerships were created.

“We are thrilled to see arts and business leaders in Kelowna collaborate through artsVest to invest in the city’s cultural life,” says Nichole Anderson, President & CEO of Business for the Arts.  “A vibrant arts and culture enlivens our civic life, gives a boost to business and leads to a better quality of life for all in our communities. I notice also that so many of the partnerships in Kelowna between arts and business are long-term investment relationships, which shows great leadership on the part of the business community to invest in the creative sector in Kelowna.”

“artsVest was invaluable to our organization,” said Karma Lacoff, Executive and Creative Director, Creative Okanagan Artist and Event Development Society. “The training supports arts organizations in more ways than just sponsorship training. I look forward to seeing the impact it makes in other small centres.”

The City of Kelowna provides nearly $2 million in support for the cultural community including major cultural facilities and grants for organizations every year. In 2018, 23 operating and project grants representing a $163,265 investment was made in the arts, culture and heritage community.

Founded in 1974, Business for the Arts (BftA) is Canada’s only national association of business leaders who support the arts. BftA aims to strengthen arts and culture in Canada by connecting arts organizations to business patrons, volunteers and ambassadors, and by providing resources for arts and business leaders to establish and build successful partnerships.

For more information, please contact:
Claire Hefferon Payne
National Program Director, artsVest
416 869 3016 x 225
claire@businessforthearts.org