National Post Awards for Business in the Arts
Winners' Profiles 2005
Best Arts/Entrepreneur Partnership
Orlick Industries Limited
Most Innovative Marketing Sponsorship
Investors Group
HSBC Securities (Canada) Inc.
Most Effective Corporate Program
Alcan BC
Best Arts/Entrepreneur Partnership
Winner Profile:
Orlick Industries Limited
Orlick Industries' strategic support of the Art Gallery of Hamilton earned it recognition as the Award Winner in this category. Seven years ago when the gallery was faced with enormous financial challenges, Orlick stepped in and said it would sponsor free admission to the gallery. At the end of the first year, with Orlick's help in marketing and promoting attendance, not only had visitations doubled, voluntary donations at the door actually exceeded the amount of paid admissions the year before. The gallery's fortunes have since turned around, but the company has continued to provide this support, extending it to cover free Friday admissions for specially ticketed exhibitions.
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Most Innovative Marketing Sponsorship
Winner Profile:
Investors Group
Investor Group's Pacific division has long had a relationship with the Arts Club Theatre, as production and tour sponsor, and last year they approached the theatre with another idea: to host a performance for volunteers during National Volunteer Week, which the company was sponsoring nationally - and they wanted to leverage regionally. Choosing the production of Carol Shield's Unless, the company hosted 200 volunteers from a range of Vancouver charities - thereby introducing many to the theatre for the first time.
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Award of Distinction Profile:
HSBC Securities (Canada) Inc.
HSBC Securities earned an Award of Distinction for its astute sponsorship of Tafelmusik Baroque Orchestra - which reaches the same elite market that HSBC wants to attract and nurture, and shares the same characteristc of "punching above its weight".
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Most Effective Corporate Program
Winner Profile:
Alcan
Alcan B.C. won the Award in this category for the creation and sustenance of the Alcan Performing Arts Award for British Columbia - the largest award of its kind in Canada. For each of the past six years Alcan has provided $60,000 to the Vancouver East Cultural Centre to select a BC-based arts company working in music/opera, dance or theatre to create new work. Alcan has renewed its support of the juried prize for a further three years making its total commitments $540,000 to date. The award is unusual in that it is not meant to "reward an artist's history but to encourage artistic futures", a fact that Premier Gordon Campbell lauds, saying the Alcan Award "gives new generations of British Columbia's most talented artisans and performers the financial reward for reaching new levels of excellence in their discipline."
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