Culture Track: Canada

Culture Track: Canada is a study of the attitudes and behaviors of Canadian cultural consumers. It is the first Culture Track study fielded in Canada, building on the long-running research initiative of LaPlaca Cohen, a New York-based strategy, marketing, and design firm for the creative and cultural worlds. Culture Track: Canada sets an important baseline for both understanding the unique proclivities of Canada’s cultural audiences, and for future research efforts than can build upon insights first uncovered here.

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Developed by

Research by


The full Culture Track: Canada report is now available.

Following the release of Culture Track: Canada, a number of small errors were identified in the top-line deck and report, including a rounding error which caused certain data points to be misreported by a percentage point or less. In honor of complete transparency and accuracy, we have updated the deck and report, and have revised the data tables in the excel document to include two decimal points for each data point, rather than just one. Please note that these changes have no material impact on the research findings or narrative.

Launch Event

Thank you for joining us both live at The Globe and Mail Centre and via our livestream, and for supporting the Culture Track: Canada research launch! In case you missed it, the livestream is still available!

For more photos from the Culture Track: Canada Launch, please visit our Flickr page.

Response Panelists

Tim is responsible for leading the global Finance team for Manulife’s global Wealth and Asset Management businesses, spanning retail mutual funds, retirement record keeping and Institutional Asset management businesses globally as well as the Company’s insurance General Account. In addition to the Finance and related M&A due diligence responsibilities for these global businesses, Tim has accountability to drive financial efficiencies across these businesses and to help implement a globally integrated operating model to leverage the scale of the organization.

Previously, Tim was Senior Vice President, Enterprise Risk Management at Manulife with oversight of operational risk, economic capital and integrated risk measurement models, and company-wide risk reporting for Manulife. Prior to this, he held increasingly senior roles in the Corporate Finance including Senior Vice President and Chief Accountant.

Prior to Manulife, Tim was a Director at PWC LLP in the Global Capital Markets Group (GCMG) in Toronto and London UK, where he assisted large global Financial Institutions with M&A transactions, cross border securities offerings, accounting advisory support as well as leading numerous International Financial Reporting Standards implementation projects.

Tim is an Ontario Chartered Professional Accountant and a U.S. Certified Public Accountant. In 2013, he was presented the Award of Distinction from the Institute of Chartered Accountants of Ontario for career achievements and contributions to the community. He holds a Bachelor of Commerce (Honors) from Queen’s University and is a member of the Board of Directors of the Art of Time Ensemble.
Prior to his appointment as Managing Director of Cultural Services for the City of Vancouver, Branislav served as Executive Director of Ballet BC, overseeing the company’s transformation and expansion to national and international stages. Previously, as the Executive Producer for the Michael Clark Company in London, Branislav produced and toured a number of high profile theatrical works and museum commissions world-wide. As Head of Programming and Learning for DanceEast, a national dance organization overseeing dance development and artistic programming in the East of England, and the Artistic Curator for New York City Ballet’s Choreographic Institute, Branislav led a wide range of initiatives to promote the development of emerging choreographers involved in new classical choreography.

Originally trained as a dancer in Munich, Branislav later deepened his studies at the conservatory level at the Rambert School of Ballet and Contemporary Dance in London. He holds a Master of Fine Arts degree from New York University, is a DAAD German Academic Exchange Fellow and a New York University Dean's Fellow. He formerly served on the Board of Canadian Dance Assembly as the Chair of Ballet Companies Standing Council and has been recognized as one of Business in Vancouver's Forty under 40. He currently serves on Vancouver Foundation's Board of Directors.
Grazyna Krupa is a creative media executive with over 20 years experience in the development, production and delivery of fine television programs and digital series. She oversees CBC`s Arts programming strategy and is also a key member of the programming and development team for all Unscripted projects at CBC. As the lead on televised and digital Arts programming for the public broadcaster, she is responsible for developing and overseeing an innovative Arts vertical, and a weekly Arts program called CBC ARTS: Exhibitionists, featuring the most surprising, relevant and provocative stories from artists from diverse communities across Canada.
Kenji is the Executive Director of the Greater Vancouver Professional Theatre Alliance, artsVest BC Program Manager for Business for the Arts, and arts consultant, working and living on the unceded territories of the Musqueam, Squamish, and Tsleil-Waututh Nations. For five years he was the Executive Director of DOXA Documentary Film Festival, Western Canada’s largest documentary festival. Kenji has worked in film, TV and theatre as a performer and producer, and has been active on various boards and committees such as the Society to Bridge Arts and Community, Alliance for Arts and Culture, Documentary Media Society, and 110 Arts Cooperative.
Devyani Saltzman is a Canadian writer, curator and journalist with a deep interest in relevant multidisciplinary programming at the intersection between art, ideas and social justice. She is the author of Shooting Water (Publishers Weekly, Library Journal starred reviews, 'A poignant memoir' The New York Times) and is the 2014-18 Director of Literary Arts at the Banff Centre as well as the Founding Curator, Literary Programming, at Luminato, North America's largest multi arts festival and Toronto's Festival of Arts and Creativity. In 2018 she was appointed the Director of Programming at the AGO, working across all disciplines. Her work has appeared in The Globe and Mail, National Post, The Atlantic and Tehelka, India's weekly of arts and investigative journalism. She sits on the advisory committee for Project Bookmark Canada and has been a juror for the National Magazine Awards, Canada Council for the Arts, Ontario Arts Council and The Hilary Weston Writers' Trust Prize for Nonfiction. Saltzman has a degree in Anthropology and Sociology from Oxford University.
Nichole Anderson, President and CEO of Business for the Arts, holds an undergraduate degree in International Relations and a Masters degree in Art History from the University of Toronto. She joined Business for the Arts in 2006 and has worked with an ever-growing team of volunteers, Board Members and colleagues to develop programs and events of national scale that stimulate business volunteerism and investment in the arts.

Prior to her role at Business for the Arts, Nichole managed the corporate art collection at Hbc, which included Ken Thomson’s beautiful Canadian Art collection, and helped develop museum programming and exhibits for the company’s new museum sites and community events across Canada.

Nichole holds a number of volunteer positions, including Board Member of the Arts Access Fund, which gives full year scholarships for children and youth from underserved communities to take lessons in the arts discipline of their choice. She is a Member of the Canada 150 Advisory Committee for the City of Toronto, and an active volunteer in community.

She is a past Member of the Toronto TELUS Community Board (4 years); Board Member of the Art of Time Ensemble (6 years); Member of the Steering Committee for the City of Toronto’s Creative Capital initiative (3 years); and Vice President of the Health Arts Society Ontario (5 years). She studied music seriously from the age of three, with a focus on the violin, and plays informally now with family and friends.


Thank you to our partners and contributors for making the 2018 Culture Track: Canada research possible.

Supporting Partner

Through RBC Foundation

Ambassador Partner

Builder Investor

In-kind Partners

Official Communications Partner


Culture Track Quebec Contributors



Culture Track British Columbia Contributors

Culture Track Ontario Contributors

Culture Track Alberta Contributors

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