Sun Life Financial, Most Innovative Marketing Sponsorship, 2011

Globe & Mail Business for the Arts Awards

Most Innovative Marketing Sponsorship: Sun Life Financial

Nominated by the Toronto Public Library

Through the Sun Life Financial Museum + Arts Pass (MAP), the Toronto Public Library is able to bring the experience of the performing and visual arts to a wider audience and  broadening access in Toronto’s priority neighborhoods.  Through the MAP program, families across the GTA have free and equitable access to some of our cities finest arts and cultural attractions.  All they need is a library card and they can borrow a pass in 99 branches just as they would sign out a book.

“The arts greatly enrich the communities in which we live and work.  The goal of the Sun Life MAP is the creation of unprecedented access to arts and culture in Toronto”  Tom Bogart, Executive VP of Sun Life Financial adds, “Increasing access to the arts enhances the lives of those who might not otherwise have the opportunity to be exposed to the arts to the same extent, and this in turn provides significant benefits to all of us.”