In a first-ever report released April 2015 by Business for the Arts, results show more than half of Canadians favour businesses that invest in arts and culture
Business for the Arts has released an in-depth report revealing high levels of engagement in the arts by Canadians and a commitment from business to invest in arts and culture.
The report found that Canadians are heavily engaged in the arts, in fact they are more likely to choose arts and culture events over sports. Businesses are taking notice; since 2008, business investment in the arts has increased by 49 per cent.
The findings suggest an overwhelming belief by Canadian businesses that the arts can produce societal benefits, including:
However, the report also shines a light on the complex interworking of arts funding in Canada. While Canadian businesses are increasing their investment in the arts, those surveyed emphasize that government support of the arts is essential and only 23 per cent of large companies stated that they would increase support if government cuts occur.
To share the findings of this important report and have a dialogue with Canadian businesses and government funders about the research, as well as next steps for the research program in building a case for business investment in the arts, Business for the Arts is launching a cross-Canada roundtable tour.
Business for the Arts will be visiting eight cities:
Business for the Arts would like to thank our presenting sponsor Aimia for investing in this study, as well as Deloitte, Enbridge, the Canada Council and the Ontario Trillium Foundation for partnering with us.
We also want to thank our Legacy Partners for supporting on-going research: RBC Emerging Artists Project, The Honourable Hilary M. Weston and The Printing House.
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